CPA Goal Optimization

Our DSP is on CPM basis but you can run your campaigns to reach a certain CPA goal using "Auto-Optimization". You can use this feature to help you run only on the placements that are profitable to you.

In order to do it work, you’ll need to place an A4G DSP pixel on your thank you page (Conversion page) and set a CPA goal on the «Create an Alert/Optimization Rule ». The algorithm will then make sure to keep your CPA under the set goal by adjusting bids.

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